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Banner Ad Management Manual



   Advertising Campaign Concept
   Campaigns
   Creating Advertising Campaign
   Campaign Settings
   Adding Banners to Campaign
   Campaign Reports

   Banner Inventory
   Banner Settings
   Rich Media Banners
   Link Creation Regulations
   Banner Reports
   Mass Banner Actions

   Target Group Concept
   Creating and Using Target Groups
   Target Group Settings

Campaign / Banner Settings

Status

If Campaign or Banner is "Active", its Banners are being displayed. If you want to stop or suspend the Campaign / Banner, set Status to "Inactive"

Name

Campaign Title

Start Date

The date when the Campaign's Banners start displaying

End Date

The date when the Campaign's Banners stop displaying

Impression Limit

Maximum number of summary Banner Impressions, which can be spent within this Campaign. When this limit is reached, e-bannerx.com stops displaying Banners of this Campaign

Click Limit

Maximum number of summary Clicks on Banners, which can be spent within this Campaign

Payment Method

ADVERTISERS ONLY

Defines the Payment Method for this Campaign. In other words, this field means what "advertising units" are consumed by this Campaign:

  • Impressions (CPM Campaign)

  • Clicks (CPC Campaign)

It is recommended that this value is always defined during Campaign creation process.


Target URL

URL, to which Campaign's Banners are pointing to. If you want different Banners to point to different URL's, you should defined URL's for such Banners separately (see "Banner Settings" Section)

Alt. Text

Hint which pops up when a mouse is positioned over Campaign's Banners

Target Group

Defines Target Group, which will be used for all Campaign's Banners. This is the most important targeting parameter. (See "Target Group Concept" Section for details)

Category

Defines the Category for all Campaign's Banners

Impression Limit per Day

Sets the limit of total number of Banner Impressions which can be consumed by this Campaign during one day. When this limit is achieved, e-bannerx.com stops displaying Banners of this Campaign

Click Limit per Day

Sets the limit on total number of Clicks which can be made by Visitors on Banners of this Campaign during one day. When this limit is achieved, e-bannerx.com stops displaying Banners of this Campaign

Display to Visitor until he/she Clicks

If you mark this checkbox to "Yes", then the Banners of this Campaign will not be displayed to those Visitors who have already Clicked on it

Daily Impression Limit to one User

Defines how many times one Banner can be displayed to one Visitor during one day

Transfer these settings to all Banners

If you mark this checkbox to "Yes", and press "Update Campaign", then all Campaign settings will be automatically transferred to its Banners, even if some Banners had different settings


Do not forget to press "Update Campaign" button after you modified any Campaign settings.


 

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