e-bannerx.com - Banner Rotation Engine
 
Banner Ad Management Manual



   Advertising Campaign Concept
   Campaigns
   Creating Advertising Campaign
   Campaign Settings
   Adding Banners to Campaign
   Campaign Reports

   Banner Inventory
   Banner Settings
   Rich Media Banners
   Link Creation Regulations
   Banner Reports
   Mass Banner Actions

   Target Group Concept
   Creating and Using Target Groups
   Target Group Settings

Campaign Reports

To view summary Statistic Reports on Campaign's Banners, Click "Reports" button or tab when in any Campaign Screen.

Along with reports for Today, Yesterday and the whole period, you can indicate any Period for which you want get summary statistics.

Click "Automatic E-mail Reports" to indicate e-mails to which the reports should be automatically sent (you can also indicate the frequency of e-mail reports)

General Report - Impressions, Clicks, Actions, Unique Visitors, CTR: today, yesterday, custom period summary, total

Activity by Day of the Week - Click and Impression distribution by days of the week

Activity by Hour of the Day - Click and Impression distribution by hour of the day

Activity by Category - Click and Impression distribution by categories

Activity by Visitor Regions - Click and Impression distribution by Visitor's regions

Activity by User Languages - Click and Impression distribution by Visitor language settings

Activity by Visitor IP-Subnets - Click and Impression distribution by Visitor IP-subnets (ISP, corporate networks, etc.) (Feature coming soon)

Top Referrers - URL's of those pages which display most of Campaign's Banners

Last N day report - Click and Impression distribution over last N days

If you Click "Reset Stats" button, all statistic data will be deleted and new data will be collected from zero values.

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