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Banner Ad Management Manual



   Advertising Campaign Concept
   Campaigns
   Creating Advertising Campaign
   Campaign Settings
   Adding Banners to Campaign
   Campaign Reports

   Banner Inventory
   Banner Settings
   Rich Media Banners
   Link Creation Regulations
   Banner Reports
   Mass Banner Actions

   Target Group Concept
   Creating and Using Target Groups
   Target Group Settings

Banner Inventory

As a banner exchange member you will be able to upload banners to "Banner Inventory" - a storage of independent Banners, which do not belong to any Campaign and have their independent settings.  (Please note that a Campaign is limited to just advertisers, however, banner exchange members are able to carry out a similar process via Target groups).

Using Banner Inventory can be convenient when you have a number of individual Banners promoting different things, and therefore they cannot be united under single Campaign, but rather each Banner will have its own parameters and targeting settings.

In order to add a Banner to Banner Inventory, Click "Add Banner" button in "Banner Management Console".

On "New Banner" screen you MUST indicate the Banner size and type. Note that you will not be able to change these two parameters later.

You can also view and modify other Banner settings (Click on "View All Settings" switcher), if you want them to be different from Campaign settings.

Note: if you defined wrong Banner size or type, the only way to correct this is to delete this Banner and create a new one.

After you Click "Add Banner" button, the Banner is created and you are automatically transferred to the "Banner Settings" Screen.

 

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