e-bannerx.com gives you (Advertiser) flexible tools for conducting effective Banner advertising.
The main types of advertising Campaigns are:
CPM Campaign: you pay for Banner Impressions, no matter how many times the people Click on the Banners.
CPC stands for "Cost per Click-through". In CPC Campaign you pay for the number of Click-throughs on your Banners, no matter how many times these Banners have been displayed.