What is targeting?
Targeting means to focus your advertisement or marketing campaign at a
particular customer base. For example: if you sell business books then you
would want to focus your marketing on people in the business community or that
visit business orientated websites. By using targeting you can hone in on
your customer base and increase the click thru rate on your banners.
What types of targeting can I do?
You may target your ads by some or all the following means.
- Country
- Language
- Time of Day
- Day of the week
- Categories
- Multiple banner sizes including 468x60, 120x60, 88x31, 125x125 and
120x600.
- Multiple banner types including gif, jpeg, swf and html
- Include individual websites
- Exclude individual websites
- impressions per day
- impressions per banner
- Clicks per day
- Clicks per banner
You can also create as many different target groups as you wish. You can also
set up multiple target groups to work out what generates the best click thru
rate for you.
Why is this a premium service?
This is a premium service because no other exchange
offers this to all members. Also other exchanges will not show you which
websites are displaying your banners. We supply this information so you
can work out if you should include a certain website in your marketing campaign.
How will it benefit me?
You know how much time and effort it takes to bring
people to your website. With our targeting system you can improve the click thru
rate on your banners and increase traffic....more sales and less work for
you.
Do I have to pay for this service?
No. The targeting system is provided to all
members as part of our premium service.
How do I set it up?
To set up targeting simply log into your account or click
here to join the banner exchange. Then click on "create target
group". We also provide a walk thru to help you set up target
groups. To read the walk thru in our forum click
here.
Join
FREE Banner Exchange
If
you would like to learn about our advertising options click here
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